I'm Alex the proud owner of Beautiful Blooms, I am completely addicted and passionate about floristry and just love being up to my elbows in flowers creating floral designs and working with all the gorgeous floral ingredients the seasons have to offer, I just couldn't imagine doing anything else.
I come from a family of gardening enthusiasts and flower lovers and decided to become a florist at 16 years old, I've been hooked ever since! I studied at Moreton Morrell College where I became a fully qualified florist, I have been a professional floral designer for many years now. In 2020 I decided to take the plunge and go back to college to start the journey towards becoming a master florist.
I'm super enthusiastic about wedding and event flowers and in 2017 decided to start specialising in this area opening Beautiful Blooms in 2017, I haven't looked back since, I feel very lucky to be able to do what I love everyday, I have the best job in the world!
My favourite flowers? I cannot pick! Each flower has its own little song, whatever is singing in its glorious season is my favourite.